If you’re looking to grow your business in 2025, you’re in the right place. Pet care is changing fast. More people are treating their pets like family, and that means they want the best grooming products and services.
To help you keep up, we’ve done the research and found 13 main trends that will shape the pet grooming world this year.
We looked at the numbers, studied the facts, and picked out the most important things you need to know. This guide is made to help you make smart choices, like what to stock, how to sell, and how to stand out.
If you’re ready to grow your business and make 2025 your best year yet, let’s jump in.
1.0. Why These Trends Are a Big Deal for Distributors in 2025
In 2023, the pet grooming market was worth nearly $14 billion. By 2030, it’s expected to reach over $21 billion. That’s steady growth year after year.
So, what’s driving this boom? More people see their pets as family. They want them to look good, feel clean, and stay healthy. Because of that, they’re spending more on grooming and they care about quality.
This is a big chance for anyone in the pet grooming business. But to make the most of it, you need to know what the future looks like.
This is why we have put together 13 key trends to watch in 2025. These trends are based on reputable research and years of watching how the industry changes. They’ll help you make smart choices and stay ahead of the curve.
2.0. Eco-Friendly and Natural Products Will Rule the Market
Pet owners are changing the way they shop.
In 2024, more people started choosing natural grooming products; like organic shampoos, biodegradable wipes, and bamboo brushes. They don’t just care about what goes on their pets’ skin; they also want to protect the planet.
This shift is a big reason the grooming market keeps growing.
In 2023, natural shampoos and conditioners made up more than half of all sales. Ingredients like oatmeal and aloe vera were big favorites. In 2025 and the coming years, this trend is likely to get stronger. People are not just interested in cleaning their pets, they’re doing it the green way.
| Product Type | Example Product | Key Features | Price Range |
|---|---|---|---|
| Organic Shampoo | Oatmeal & Aloe Shampoo Bar | Natural, no plastic, calms pet skin | $10–$15 |
| Biodegradable Wipes | Bamboo Pet Cleaning Wipes | Bamboo, breaks down, gentle on pet fur | $8–$12 |
| Bamboo Brush | Bamboo Pet Grooming Brush | Bamboo, soft bristles, smooths pet fur | $12–$18 |
This trends means good news for you. If you’re a distributor, now is the time to stock up on eco-friendly options. Buyers are looking for trusted products that are safe and gentle. They will be checking labels, asking questions, and expecting you to have the answers.
So what can you do?
Look for trusted suppliers who use safe, natural ingredients. Make sure their eco-friendly claims are real. Share simple tips with your customers, like how natural products help their pets and the planet.
And keep your shelves full of the things they want: organic shampoos, plant-based sprays, and tools that won’t harm the environment.
In 2025 and the next several years, going green isn’t just a nice idea. It’s what the market is asking for.
3.0. High-Tech Grooming Tools Will Gain More Ground
Grooming is getting a high-tech upgrade.
In 2024, tools like robotic groomers, smart brushes with sensors, and UV sterilizers became more popular. Pet owners love them because they save time. Groomers like them because they work fast and give great results.
This trend is growing quickly.
Tools like shears and trimmers are already seeing strong sales, and more tech is on the way. Some tools even check your pet’s coat health using AI. In the coming years, expect even more smart products to hit the shelves.
If you’re in the pet grooming supply business, this is your chance to get ahead. These tools are more than just cool gadgets. They help people groom better, faster, and more safely. That’s why early buyers are already excited and many more will join them soon.
So what should you do? Start stocking things like automatic pet washers, smart feeding tools, and smart brushes. Make sure you and your team know how to use them. Simple demos or videos can help your customers learn fast. And if you can team up with a tech brand for special offers, even better.
In a world where time and results matter, smart grooming tools are the future. Get in now, and you’ll be the one everyone turns to.
4.0. Personalized and Breed-Specific Products Will Keep Growing
In 2024, more pet owners started looking for items that match their pet’s unique needs.
They picked shampoos made for certain breeds, brushes that work better for specific coat types, and sprays that help with things like shine or detangling.
This trend makes sense. The number of households with pets keeps growing. In 2023, over 90 million homes in the U.S. had a pet. That’s a big group of people, and many of them want the best for their pets.
This creates a huge opportunity. Pet owners are not just buying more. They are choosing carefully. They want products that feel made for their dog or cat. If you can offer that kind of variety, you’ll stand out.
Try stocking shampoos made for short or long fur, and brushes that work well for curly or wiry coats. Even simple things like sprays or wipes designed for certain breeds can be a hit. Make sure your team can help customers pick the right items too. A little knowledge goes a long way.
In the coming years, personalized grooming is going to matter more than ever. People want to care for their pets the same way they care for family. Give them products that feel made just for their pets, and they’ll keep coming back.
5.0. Wellness Products Will Become More Popular
Grooming is no longer just about looking clean.
In 2024, more pet owners started buying wellness products to help their pets feel relaxed and healthy. Items like massage tools, calming shampoos with lavender, and even mud baths became bestsellers.
People want their pets to feel good, not just look nice. That’s why spa-style grooming is growing fast. This part of the market is expected to keep rising over the next few years. In the next few years, you are likely to see even more interest in things like essential oils and soothing treatments.
This trend is great news for you. Wellness products often cost more, and customers are happy to pay for them. They see it as a way to show love and care. When you stock these items, you are offering something special, and your profits can grow.
You can start by adding massage brushes, hydrating shampoos, and sprays with calming scents to your shelves. These are the kinds of products that pet owners reach for when they want to pamper their pets. You could also bundle a few items into spa kits to make shopping easier.
Wellness is not a passing trend. It’s becoming part of everyday pet care. If you offer products that help pets feel good, your customers will notice and they’ll keep coming back.
6.0. At-Home Grooming Kits Will Remain in Vogue
During Covid-19 when everything shut down, a lot of pet owners started grooming their pets at home.
In 2024, things like clippers, brushes, and shampoo were still selling a lot. People realized it’s easier than they thought and way cheaper than going to the groomer all the time.
Online sales for these kits keep going up, and it looks like they’ll keep growing through 2025. More folks are choosing the DIY route because it fits their busy lives and budgets.
If you sell pet products, this is one to jump on. Full grooming kits are a hit especially when they come with easy instructions. People love the idea of saving time and money without leaving the house. Plus, if you offer things like shampoo or blade refills, they’ll keep coming back for more.
This isn’t just a passing trend. It’s becoming the new normal.
7.0. Subscription Models Will Take Off
Here’s something that’s really catching on: subscriptions.
More pet owners are looking for regular deliveries of the stuff they always need like shampoo or brush heads. They don’t want to think about reordering. They just want it to show up.
In 2024, more people started signing up for this kind of thing. And in 2025, it’s expected to grow even more.
For you, this is big. Subscriptions mean steady money. Once someone signs up, you don’t have to keep convincing them to buy again and again. You’ve got a built-in customer.
If you’re just starting out, keep it simple. Offer monthly boxes with useful items. Add a little discount to make it feel like a deal. And make the sign-up super easy. No one wants to deal with a long process.
Done right, this could be a steady part of your business.
8.0. Mobile Grooming Support Will Rise
Have you seen those vans that come right to your door to groom pets? They’re everywhere now. More pet owners are loving the idea of someone pulling up, giving their pet a trim, then heading out. It’s just easy.
But those groomers in the vans? They need supplies too, things like shampoo, clippers, and cleaning stuff. And because they’re always on the move, they need gear that’s compact and reliable.
This is a group of buyers that’s only getting bigger. If you offer the right tools, they’ll keep coming back. They need refills often and love deals on bulk orders.
Even better? Get to know them. Connect with groups or small businesses doing mobile grooming. They’re looking for partners they can trust and that could be you.
Mobile grooming is just getting started, and there’s plenty of room to grow.
9.0. Demand for Non-Allergenic Products will Surge
More pet owners are worried about allergies these days. It’s not just their own; it’s their pets’ too.
Hypoallergenic shampoos and wipes are becoming more popular than ever. These gentle products are easier on pets’ skin and make everyone breathe a little easier.
This is going to grow in 2025. More folks are choosing safe, health-friendly stuff even if it costs a little more. They want pets to feel good and stay clean without any itchy side effects.
If you’re selling, now’s the time to bring in products that help with allergies. Focus on gentle ingredients. Talk about how they can calm irritated skin. Pet owners will notice and they’ll thank you with their wallets
10.0. Grooming Consultations Will Grow
These days, people don’t just want tools, they want to know how to use them.
In 2024, more pet owners started trying out virtual grooming help. A quick video call or app chat with a pro? Sounds good when you’re busy and at home.
Some are even using smart brushes or gadgets that track their pet’s coat. It’s a cool mix of tech and care. And it’s not going away anytime soon.
If you support this, you’ll be ahead of the curve.
Set things up so shoppers can get help with the tools they buy. Make the process easy.
Let them feel like they’ve got a grooming expert in their pocket.
11.0. Sustainable Packaging
It’s not just about what’s inside the bottle, it’s the bottle too.
In 2024, more pet owners looked for shampoos and wipes that came in more eco-friendly packaging. They wanted less plastic, more things that break down, and packaging that didn’t feel wasteful.
This is only going to grow in 2025. Eco packaging is no longer a nice extra. It’s something people expect.
So if you’re selling pet products, start looking for greener options. When you do, make it clear on the label. People want to feel good about what they buy and they’re more likely to stick with brands that care.
12.0. Pet Anxiety Solutions Will Trend
Pet stress is real.
And in 2024, a lot of people started doing something about it. From calming sprays to soft massage tools, anything that helped pets feel relaxed started selling more.
It’s easy to see why. Pet owners want their pets to be happy. And if that means adding a bit of spa time to their routine, they’re all for it.
This trend is going to keep growing. If you’ve got products that help pets stay calm, now’s the time to lean into it. Soothing scents, soft brushes, cozy grooming kits are little things that make a big difference.
13.0. Regional Customization Will Matter More
| Climate Type | Key Pet Product Need | Why It’s Needed |
|---|---|---|
| Colder Areas | Heavy-duty brushes | To manage thick winter coats that grow in cold weather |
| Dry Climates | Humidifiers | To add moisture to dry indoor air for pet comfort |
| Hot Climates | Pet sunscreen | To protect pets from sunburn on exposed skin like noses and ears |
Not every place has the same needs.
In 2024, people in colder areas wanted heavy-duty brushes. In dry places, humidifiers made more sense. Even how folks bond with their pets can change from one region to another.
This means one-size-fits-all doesn’t really work anymore. In 2025, smart sellers will pay closer attention to what different places actually need.
If you’re stocking products, think local. What works in one town might not fly in another.
Talk to stores and shoppers in your area. Find out what they’re asking for and give it to them. That’s how you build trust and make more sales.
14.0. Online Distribution
More and more pet owners shop online.
Not just a little bit, but enough to really shift how things work. Whether it’s shampoos, brushes, or full grooming kits, people are clicking “buy now” instead of heading to a store.
It makes sense. Online shopping is fast, easy, and you can do it in pajamas. Plus, it works well with everything we’ve talked about: DIY grooming, subscriptions, eco-friendly stuff, you name it.
This isn’t just a trend. It’s the future. And in 2025, having an online presence won’t be a nice-to-have, it will be the thing that keeps you in the game.
If you’re not online yet, now’s the time. Make it easy for people to find you and order from you. Think about how you can keep them coming back with things like refills, bundles, or simple subscriptions. The internet’s not slowing down. Neither should you.
15.0. Your 2025 Action Plan
Feeling ready? Here’s how to turn all these trends into something that works for you.
Start by looking at what you already carry.
Do you have allergy-friendly shampoos? Any calming sprays or tools? How about products that come in green packaging or work great in certain climates? If not, it’s time to shake up your inventory a little.
Reach out to your suppliers and see what new stuff they’ve got. Ask questions. Look for smart features, gentle ingredients, or even refill options. Don’t be afraid to test small batches first.
And don’t forget your team. Make sure they know what these products do and why they matter. When they speak with confidence, it shows and it sells.
Marketing doesn’t have to be fancy. A quick video, a helpful blog, or a few emails to your customers can go a long way. Just share the story behind the products. People love that.
Lastly, put your online strategy front and center. If your customers are shopping on their phones, you’ve got to be there too. Set up a simple website, make it easy to order, and keep things moving.
16.0. Conclusion
That’s the full list of 13 grooming trends to guide your way through 2025 and beyond. These ideas aren’t just guesses. They reflect what pet parents really want right now.
If you start acting on them today, you’ll be ready long before the rest catch on. Fill your shelves with smart, useful products. Help your team feel confident. Show up online where your customers already are. That’s how you stay ahead and stay remembered.
If you want to learn more about great pet products, check out our product page.
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